Salewa Made in South Tyrol

The sheep with glasses with their special rough wool need to live in a comfortable habitat all year round. Unfortunately the valley’s main mountain pasture has gradually been deteriorating over the last few decades. It is only recently that shepherds and a handful of volunteers have attempted to improve the situation, yet there has been a shortfall of maintenance to the extent that the traditional transhumance of flocks in the high alps during the summer months and normal grazing at high altitudes is at risk.

Salewa wants to be part of this great renovation project. Bringing an important summer mountain pasture back to life, helping to create a new mountain cottage, while making it more comfortable and better equipped. Vital improvements to be able to continue creating outstanding garments using pure materials, where the people feel adequately supported and motivated to continue a business that was extremely important in the past, and which has a fair and sustainable future in its sights.

For Salewa we travelled and told important stories.

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